In a press release on Tuesday 24th November, Lottery operator and owner Camelot revealed that their latest marketing campaign and strategy with online ticket sales had proven effective and successfully kept the lottery retailer out of the red.
When the lockdown first began, there was a hard push to digitise the world of lotteries. In the UK at least, it seems this strategy was effective. Camelot confirmed in the press release that 1.3 million new online registrations were made in the first half of 2020 in the UK alone.
Camelot owns multiple giant lottery names in the UK, including lottos like Thunderball and the National Lottery.
The company, which also owns a large share in the EuroMillions lottery, has been in hot water lately for a number of reasons, none bigger than the news that they used charity money to fund lottery advertising campaigns.
This startling revelation, coupled with the possibility that Camelot could lose its control of UK lotteries on the horizon means that this press conference, although upbeat in nature, means that the company has a lot of work to do to regain its trust and credibility with its lotto players.
With this in mind, it is important to note that Camelot included a significant charitable section in the press brief, stating they had generated “£863.7 million (excluding investment returns) for National Lottery Good Causes”.
Camelot has made many charitable contributions this year, from supporting football associations to a sizeable healthcare donation.
With so much happening around Camelot this year, it will be interesting to see if this operator’s land of lottos luck doesn’t run out.